Reports to

Senior Marketing Director, AMENA

Position Objective

• Deliver financial targets- net sales target, EBITA and SOM targets for the assigned brand/s across the AMENA region.
• Support the development and execution of brand plans to meet the growth and financial targets for the signed portfolio.
• Ensure a consumer-centric mindset is at the forefront of all brand activity, with the identification and development of compelling consumer insights.
• Partner with markets to help deliver optimal marketing ROI on A&P investments and resources and oversee the development of regional assets for multi-market adoption. Ensure all brand activations are executed and managed in compliance with relevant regulations and corporate policies. Support agency briefings and comms presentations as required by markets.
• Lead the regional digital marketing strategy, execution and evaluation with the intent to optimize brand assets. ...