Key Responsibilities

• Build and lead the regional sales organisation, including recruitment, training, target

setting, and performance management.

• Develop and expand distribution across General Trade, Modern Trade, E-

Commerce/Quick Commerce, HoReCa, and Institutional channels.

• Appoint and manage distributors, super-stockists, and channel partners to ensure strong

market coverage and product availability.

• Drive Key Account Management by securing listings, negotiating commercial terms, and

growing business with major retail chains and strategic customers.

• Execute go-to-market plans, trade activations, visibility initiatives, and outlet expansion

programs.

• Own regional sales targets, forecasting, reporting, market intelligence, and profitability

metrics.

Preferred Qualifications

• 10–20 years of sales experience with strong market relationships in the city...