**What you will do:**

+ Develop and execute the state sales plan to achieve revenue targets, expand market share, and drive business growth through direct sales and effective collaboration with dealers, distributors, and surgeons.
+ Drive regional profitability by closely monitoring gross margins and optimizing the margin index across products and channels.
+ Partner effectively with internal cross-functional teams, including marketing, to deliver on strategic and operational objectives.
+ Execute product launch strategies in alignment with Sales and Marketing plans to ensure strong market penetration and adoption.
+ Conduct comprehensive territory analysis, generate and follow up on leads, and identify growth opportunities to strengthen pipeline conversion.
+ Build and maintain strong relationships with key stakeholders, delivering customer-centric solutions and successful negotiations to win business and enhance customer experience.
+ Monitor market dynamic...