Define and direct the visual strategy, layout architecture, and design execution (Art) for integrated marketing campaigns.
Conceptualize and develop high-impact campaign copy, long-form scripts, and multi-channel marketing assets (Copy) that align with brand identity and campaign goals.
Lead full-scale integrated campaign lifecycles across Print, TVC, OOH, and Digital platforms with a focus on creative consistency and audience engagement.
Present and defend creative concepts in boardroom-level discussions with stakeholders, demonstrating strategic insight and persuasive communication.
Manage and mentor cross-functional creative teams, ensuring alignment, accountability, and delivery of high-caliber work under tight deadlines.
Maintain creative integrity while optimizing operational efficiency across all stages of production and execution.
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