KEY RESPONSIBILITIES:

* *Macro Campaign Architecture:* Developing and executing comprehensive, end-to-end digital brand campaigns that drive deep consumer engagement and brand equity.

* *Smart Content Engineering:* Structural design, thematic planning, and governance of high-yield social media content calendars tailored to specific target audiences.

* *Daily Social Concepting:* Cracking real-time, platform-native creative content formats and capitalizing on micro-trends across key platforms (Instagram, YouTube, Meta, X, LinkedIn).

* *Digital-First Positioning:* Ensuring all brand outputs are designed natively for fast-scrolling mobile viewports, maximizing audience retention and community affinity.

* *Cross-Functional Co-Piloting:* Partnering closely with copywriters, visual designers, brand solutions teams, and external creators to guide ideas sea...