KEY RESPONSIBILITIES:

* *Macro Social Media Governance:* Architecting and executing the overarching organic social media strategy across all major platform touchpoints (including Instagram, YouTube, and LinkedIn) to aggressively drive brand equity and affinity.

* *Scale Community Architecture:* Owning, engaging, and structurally scaling one of India’s largest online fitness and wellness communities through high-retention social-first content playbooks.

* *Creator & Influencer Ecosystem Leadership:* Designing and leading comprehensive influencer, athlete, and creator-led marketing frameworks—managing high-impact scouting, onboarding, and native content integration.

* *Integrated Campaign Execution:* Steering the end-to-end delivery of large-scale, cultural, and product-focused social campaigns from conceptual scripting through to real-time publishing.

* *Data-Driven Performance Diagnos...