KEY RESPONSIBILITIES:

* *Multi-Channel Strategic Architecture:* Designing, deploying, and managing data-driven digital media planning frameworks and scaled performance marketing initiatives across diverse enterprise client portfolios.

* *Performance-Led Capital Deployment:* Orchestrating end-to-end campaign operations focused on aggressive lead generation models, optimization of customer acquisition costs (CAC), and maximization of lifetime value metrics.

* *Full-Funnel Brand Governance:* Translating client business objectives into structured, high-impact branding campaigns that balance top-of-funnel awareness mechanics with real-time conversion velocities.

* *Dashboard Execution & Diagnostics:* Monitoring daily campaign telemetry across major ad networks (Google Ads, Meta Ads, Programmatic landscapes) to adjust bidding, targeting, and creative assets under fluid market conditions.