KEY RESPONSIBILITIES: * *End-to-End Brand Architecture:* Co-piloting long-term brand equity playbooks and defining positioning models as the group penetrates new consumer segments. * *Data-Driven Business Analytics:* Mining internal sales pipelines, distributor data, and market research variables to decode core consumer insights and identify operational whitespace opportunities. * *High-Impact Product Launches:* Conceptualizing and executing the go-to-market (GTM) strategy for new product portfolios, ensuring seamless execution from product development to retail shelves. * *Integrated Media & Digital Strategy:* Designing and tracking digital marketing campaigns, performance loops, and traditional media models to build consumer pull and brand awareness. * *Trade & Modern Trade Marketing:* Structuring high-yield consumer promotions, point-of-sale (POSM) visibility frameworks, and localized retail activation strategies across Modern Trade and General Trade channels. * *Cross-Functional Ow...