Join the team shaping the future of Australia’s game.

This is your chance to do work that has real impact, in an organisation that moves fast, aims high and plays a meaningful role in the lives of millions across the country through football. Every role at the AFL helps progress the game, so more people can love it, connect with it and see what is possible through it.
 
 
The opportunity

This role plays a key part in driving growth across the AFL and AFLW’s retail and eCommerce categories, ensuring fans can connect with the game through great products and experiences.
 
You will lead category strategy, performance and commercial outcomes, shaping how merchandise, lifestyle and emerging products come to life for fans.
 
Working in partnership with the AFL’s licensed retail operator, this role combines strategic direction with hands-on commercial leadership to deliver growth, enhance fan experience and ...