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Retail Marketing & Experience Lead

Company

Continental

Location

petaling jaya, selangor

Posted

June 28, 2026

Position Overview

Job Description

Key Target of the job

Drive an integrated retail, trade, and training strategy to deliver a seamless customer and partner experience. Elevate brand presence and frontline engagement through unified execution and measurable impact.

Strategic Integration of Functions

  • Consolidate Retail development, Engagement & Promotion, and Training & Consultation into one unified framework.
  • Ensure all activities are aligned to deliver a consistent brand message and customer experience across channels.

Retail Marketing & Experience Design

  • Strategize and plan retail marketing that enhances in‑store visibility, shopper engagement, and brand storytelling.
  • Sustainable retail development in both quantity & quality perspective.
  • Develop experiential initiatives (events, activations, digital touchpoints) that strengthen emotional connection with customers.

Pro...

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