Retail Sales Executive • Serves customers by selling products and meeting customer needs. • Services existing accounts obtains orders, and establishes new accounts by planning and organizing daily work schedules to call on existing or potential sales outlets and other trade factors. • Adjust the content of sales presentations by studying the type of sales outlet or trade factor. • Focuses sales efforts by studying existing and potential volumes of dealers. • Submits orders by referring to price lists and product literature. • Keeps management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly and annual territory analyses. • Monitors competition by gathering current marketplace information on pricing, products, new products, delivery schedules, and merchandising techniques. • Recommends changes in products, services, and policies by evaluating results and competitive developments. • Resolves customer complaints by in...