Role Summary

This role holds full accountability for the end-to-end retail business in Malaysia, overseeing commercial performance, operational excellence, and strategic growth initiatives. The successful candidate will lead a large organization while partnering closely with regional and global stakeholders to deliver transformation and sustained business performance.

Key Responsibilities

• Own the overall retail P&L, setting strategic direction and delivering sustainable revenue growth, profitability, and market share expansion.
• Provide strong commercial and operational leadership, ensuring alignment of business priorities and consistent execution across all retail touchpoints nationwide.
• Lead the elevation of retail excellence, including store operations, customer experience, service standards, and in-store productivity optimisation.
• Drive end-to-end business transformation initiatives, including brand repositioning,...