Job Responsibilities

• Own the retention marketing strategy across Email, SMS, and other customer engagement channels.
• Design lifecycle journeys including onboarding, cross-sell, replenishment, win-back, reactivation, and loyalty campaigns.
• Build segmentation and personalization strategies that improve customer experience and revenue.
• Plan, launch, analyze, and continuously optimize campaigns through A/B testing and experimentation.
• Monitor and improve key retention KPIs including LTV, repeat purchase rate, churn, conversion rate, revenue per recipient, and customer engagement.
• Partner closely with Growth, Product, Data, Design, and Customer Experience teams to deliver seamless customer journeys.
• Stay ahead of retention marketing trends, automation capabilities, and industry best practices.

Qualifications

• 5+ years of experience in CRM, Lifecycle, Email Marketi...