Driving net revenue optimization by creating insights of the RGM levers (e.g., promo effectiveness, mix management, distribution, trade investments) for the local marketing and commercial teams
Ensuring that the way the RGM strategy is executed helps the wider company, region and countries to realize the company goals
Drive compliance with regulations and global RGM framework and ensure high quality budget planning and management (with help of the rebate & trade spend manager)
More in detail this means
Act as a consultant towards sales, marketing and finance to drive continuous pricing and profitability performance improvements by
Define price maps, price elasticity, and price settings for relevant categories in close alignment with Shopper, Integral RGM, and Category Management teams, ensuring a consistent pricing approach acro
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