Direct and oversee an organization's sales policies, objectives, and initiatives.
Set short- and long-term sales strategies and evaluate the effectiveness of current sales programs.
Recommend product or service enhancements to improve customer satisfaction and sales potential.
Determine annual unit and gross-profit plans by implementing marketing strategies, analyzing trends and results.
Establish sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.
Establish and adjust selling prices by monitoring costs, competition, and supply and demand.
Maintain sales staff by recruiting, selecting, orienting, and training employees.
Maintain sales staff job results by counseling and disciplining employees, planning, monitoring, and appraising job results.
Maintain p...
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