Conduct semi-annual surveys with the target market through a 3rd party survey company (Tangere).
Develop a marketing plan: Create a SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) plan based on brand market and consumer insight.
Ensure each campaign is cost-efficient and generates a good ROI.
Execute marketing campaigns: Coordinate with the creative team for the development of campaign materials (digital and print).
Work with the marketing coordinator for production.
Coordinate with trade sales marketing for allocation and distribution of campaign materials.
Monitor campaign implementation with trade sales marketing.
Ensure product placement per area: Coordinate and plan with trade sales marketing to saturate and place products in all existing stores within the area.
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