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You must be able to lead and motivate a team with care, enthusiasm, honesty and your natural love of retailing must be accompanied by a real interest in the educational toy market with an ability to react quickly and work under pressure. Your commercial awareness and understanding of the UAE marketplace will help drive sales while positioning ELC as the premier educational toy specialist. You will be able to demonstrate a track record in coaching and people development with cultural sensitivity for our diverse UAE team and customer base. You will also adopt a hands‑on approach and demonstrate a desire to lead from the front of the shop floor, acting as the educational toy expert and ambassador for child development through play.
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