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The Sales Development Representative (SDR) is responsible for generating and qualifying new sales opportunities through outbound prospecting and lead engagement. This role focuses on building and nurturing the top of the sales funnel by identifying prospective customers, conducting initial discovery, and determining basic alignment between prospect needs and the company’s offerings. The SDR partners closely with internal business consultants to schedule qualified conversations, maintain accurate pipeline activity in the CRM, and meet defined activity and performance metrics. Success in this role requires consistency, professionalism, and the ability to effectively manage and progress multiple prospects in a fast‑paced sales environment.