What You’ll Do

• Develop and implement national sales and channel strategies to achieve revenue and profitability targets.
• Provide guidance to the key accounts & sales team in executing key initiatives, promotions, and trade programs.
• Monitor and analyse market trends, customer behaviour, and competitor activities to identify opportunities for growth.
• Ensure effective sales forecasting, planning, and budgeting to align with business objectives.
• Establish and monitor key performance indicators (KPIs) for sales growth, trade execution, and profitability.
• Prepare reports and presentations for senior management on sales performance and market insights.
• Build and maintain strong relationships with key retailers, wholesalers, and business partners.
• Negotiate commercial terms, trade agreements, and promotional programs with key accounts.
• Conduct regular business reviews with the Business Strategy Lead...