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Commercial Strategy & Revenue Growth: Formulate and execute comprehensive sales and marketing roadmaps to accelerate market share across upstream wood panels, surface materials, and construction contracting portfolios.
Key Account & Developer Relations: Cultivate and defend high-value relationships with tier-1 developers, main contractors, interior design firms, and industrial furniture manufacturers to secure long-term supply specs.
Integrated Marketing & Brand Elevation: Oversee omni-channel marketing campaigns, product launches, and trade exhibitions to elevate corporate brand visibility, ensuring high-quality B2B lead generation.
Market Intelligence & P&L Oversight: Monitor shifting industrial material trends, competitor movements, and pricing fluctuations to maintain optimized commercial margins and healthy cash flow collections.