Position: Sales Officer 
Location:  Rajkot
Department: Sales (General Trade) 
Reports To: Area Sales Manager 
Role Purpose 
The Sales Officer is responsible for achieving distribution, visibility, and sales targets by effectively managing distributors, retail partners, and field sales teams within assigned territories. The role focuses on expanding market share, executing trade promotions, and ensuring strong presence of Company products across channels. 
Key Responsibilities 
Sales & Distribution Management: 
• Achieve both primary and secondary sales targets as per business plans. 
• Drive numeric and weighted distribution growth across the assigned territory. 
• Ensure product availability, visibility, and effective merchandising at retail outlets. 
• Handle distributors and ensure adequate s...