**Overview**

Mid-Market is one of QuickBooks’ highest-leverage growth bets — a fast-growing, multi-channel motion spanning inbound and outbound, account-based hunting, upgrades and migrations, and the Advanced product line. The growth has outpaced the operating infrastructure built to manage it. This role sits at the intersection of strategy and operations: defining who we target, designing the plays that win them, tracking what those plays produce, and translating it all into a revenue view that leadership and Finance trust. It is equal parts strategist and operator — analytical enough to be trusted with the numbers, strategic enough to do something useful with them.

**Responsibilities**

**Strategy & GTM**

+ Define and refine ICPs, customer segmentation, and market sizing to drive EMM targeting and coverage
+ Design, launch, and measure Go-to-Market plays end to end — bringing a clear double-down / modify / cut recommendation
+ Develop new ini...