Job Introduction

Role Purpose:

Owns all CRM-related analytics for their designated market. Accountable to drive insight generation and performance planning through analytics and reporting and ability to adapt to lower automation and higher complexity environments. Support frontline sales teams by enabling data-driven decision-making, optimizing territory and coverage planning, and driving performance improvement through robust sales analytics, planning tools, and reporting. This role ensures integrity of key sales systems and tools and plays a pivotal part in translating data into actionable insights for executional excellence.

Main Responsibility

Accountabilities

1. Outlet Universe Data & Systems Management- Master Data Management for Outlets/ Customers ensuring accuracy of customer records’ attributes improved e.g., duplication reduction, accurate contact & address, geotag completion)

• Audit and vali...