Sales Representative VEG

Task and Responsibilities

• Own the business performance in the assigned geography, including revenue growth, market share expansion, and long-term market development.
• Act as the country business leader for the vegetable seeds portfolio, defining and executing strategic plans aligned with regional priorities.
• Lead specific strategic segments as a segment champion, bringing deep expertise to accelerate growth and strengthen Bayer’s market position.
• Define and execute segment-specific strategies, particularly through indirect channels such as plant raisers, to increase penetration and adoption.
• Develop and drive go-to-market strategies for new product introductions, ensuring successful positioning and commercialization of new materials.
• Build and strengthen strategic partnerships with plant raisers, driving engagement, loyalty, and long-term collaboration as key enablers of mar...