Sales Strategy & Planning – Digital (News Media)
Role Objective
Drive digital revenue growth and competitive leadership through strategic planning, pricing optimization, monetization, forecasting, and market intelligence.
Key Responsibilities
Revenue Strategy & Forecasting
- Own digital AOP planning, forecasting, and revenue tracking
- Monitor projections vs. actuals and drive corrective actions
- Develop category, client, and platform-level revenue strategies
Pricing & Monetization
- Optimize pricing across Display, Video, Programmatic, and Branded Content
- Drive yield optimization and maximize inventory monetization
- Analyze deal quality, discounting trends, and effective yield
Market Intelligence & Competitive Benchmarking
- Benchmark competitors on pricing, inventory mix, ad formats, and sponsorship models
- Support monetization innovation and traffic-led revenue opportunities
- Monitor Ad Ex trends, emerging advertisers, and programma...