To lead and develop a team of sales representatives to achieve sales targets, expand market share, and strengthen customer relationships within the Horeca channel.

• Lead, coach, and motivate the sales team to achieve monthly, quarterly, and annual sales objectives.
• Set individual sales targets and monitor team performance against KPIs.
• Conduct regular field visits with sales representatives to provide coaching and performance feedback.
• Develop action plans to improve sales performance and customer coverage.
• Foster a high-performance culture through continuous training and development.

Business Development

• Identify new business opportunities within restaurants, hotels, cafés, catering companies, institutions, and other foodservice customers.
• Develop strategies to grow existing accounts and acquire new customers.
• Build strong relationships with key decision-makers and strategic ...