KEY RESPONSIBITILES:

• Revenue generation for the company through Multimedia solutions for the city/region
• Coordinate regularly with the Programming & Marketing teams for client activities, ideation, events’ calendar etc.
• Maintain relationships with agency personnel, clients, their key decision makers, decision influencers etc.
• Prepare and implement annual sales strategy for the city
• Provide direction to sales team by developing, implementing and monitoring progress of the yearly and monthly sales plan
• Monitor competition (OOH as well as other media) and develop strategies to maximize market share
• Be the custodian of revenue performance of the city and be responsible for yield maximization
• Identify, develop and implement strategies to build OOH as a category with the advertisers and agencies
• Recommend pricing strategies / tactics for the city
• Business Processes