• Achieve sales by meeting various distributors and farmers. Understand their requirements and provide them the requisite solutions. • Ensure that the budgeted sales volumes and revenues are met with, so as to achieve business results in line with the Company’s Credit policy. • Carry out field visits, i.e. visiting dealers, distributors, farmers, etc in one’s own territory for product penetration. • Expand new markets by appointing new distributors. • Manage current distributors, take sales orders from them and ensure timely delivery of products by liasoning with the backend. • Evaluate target customers and farm tracking processes across the team resulting in business growth. Coordinate and manage the process of collections from the dealers and the distributors based the credit limit available to them. • Monitoring the company's top priority product (focus product • Appointment of new distributor/sub-distributor in the vacant area