Responsibilities

• Build and execute email campaigns based on marketing briefs, including audience segmentation and targeting.
• Design, code, and test responsive email templates using HTML/CSS within SFMC.
• Utilize data extensions and segmentation strategies to ensure accurate audience targeting.
• Write and optimize complex SQL queries for data segmentation and personalization.
• Develop and manage automated workflows for recurring campaigns and data processes.
• Create and maintain customer journeys to enhance engagement and lifecycle marketing.
• Implement and manage SMS messaging campaigns using SFMC Mobile Studio.
• Work with SFMC APIs for data synchronization and integration with external systems.
• Ensure data hygiene, compliance, and proper use of subscriber data across campaigns.
• Monitor campaign performance, troubleshoot issues, and recommend improvements.

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