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SEA Channel Manager

Company

Henkel

Location

kuala lumpur, kuala lumpur

Posted

June 19, 2026

Position Overview

About this Position

The SEA Channel Manager will own the end‑to‑end channel strategy and execution for industrial adhesives across Southeast Asia. This role will accelerate growth through a multi‑channel ecosystem spanning traditional OEM/manufacturing/MRO customers and B2C consumer segments, delivered through distributors, retail/modern trade, and e‑commerce/marketplaces. You will lead a small, high‑performing team and orchestrate cross‑functional resources (marketing, demand planning, application engineers) to deliver profitable, sustainable share gains.

What You’ll Do

  • Channel Strategy & Portfolio Management
    • Define and execute the SEA channel strategy for industrial adhesives across OEM/MRO, industrial distribution, retail, and e commerce.
    • Segment partners and establish differentiated value propositions, trade terms, and coverage models.
    • Build the omnichannel growth roadmap—assortment, pricing corridors, content, an...

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