Search Engine Optimization (SEO) Specialist
TASKS AND RESPONSIBILITIES
Develop and lead a comprehensive SEO strategy aligned to brand, launch, and lifecycle objectives.Own on‑page, technical, and off‑page SEO optimization across web properties.Partner with Content, UX, Development, and Legal/Regulatory teams to ensure SEO best practices are embedded early in the workflow.Conduct keyword research and intent mapping to inform content strategy and patient / HCP journeys.Optimize site architecture, internal linking, metadata, schema markup, and page performance.Monitor and improve Core Web Vitals, crawlability, indexation, and overall site health.Leverage SEO tools (e.g., Google Search Console, Adobe/GA, Screaming Frog, SEMrush, Ahrefs) to identify growth opportunities.Track, analyze, and report on performance metrics including rankings, traffic, CTR, engagement, and ...