● A passion for digging into websites and searching problems of unknown

 origin to identify root causes and specify the techniques, tools, or teams

 required to solve them.

 ● The ability to blend, synthesize and interpret data from multiple sources such

 as crawls, log files, search consoles, analytics, and internal databases to

 make recommendations for optimization and technical adjustments.

 ● A solid foundation of SEO principles from semantics and search intent to

 SERP features and link equity.

 ● A deep understanding of technical SEO factors for large sites: architecture,

 canonicalization and redirects, internal linking, markup and schema,

 dynamic/asynchronous content, UI/UX, and performance.

 ● Confident and can communicate well with a combination of humility and

 eagerness to collaborate with teammates. We want a specialist that we can

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