Our Client is Looking for SEO/GEO Lead in marketing and advertising agency

Key Responsibilities

Team Leadership

* Lead, mentor, and support a team of search marketing professionals.

* Conduct regular performance evaluations and establish development goals.

* Manage onboarding and training initiatives for new team members.

* Ensure team and individual performance targets are achieved.

Search Strategy & Optimization

* Develop and execute organic search strategies to improve online visibility and traffic.

* Stay informed of industry developments, search engine updates, and emerging trends.

* Conduct website reviews and identify opportunities to enhance search performance.

* Oversee link-building and authority-building initiatives while maintaining quality standards.

* Optimize digital content for both traditional search engines and emerging AI-driven search exp...