About The Role

In this role, you will combine advanced analytical techniques with strong business and product acumen to drive better decisions and outcomes for FreshBooks. You will help advance the capability and maturity of our team, driving the evolution from descriptive reporting to predictive and prescriptive analytics. As a Senior Analyst, you will act as a strategic partner to our Product and Marketing teams. You will champion a culture of rigorous experimentation, apply advanced data modeling, and leverage modern AI tools to uncover insights that shape our growth strategies and product roadmap.

What You'll Do

• Use data to help the product and marketing teams develop strategic priorities, focusing on core SaaS metrics such as MRR, LTV, CAC, Churn, Retention, and Product‑Led Growth signals.
• Lead end‑to‑end A/B and multivariate testing strategies. Work with the business to define hypotheses, design rigorous experiments, and analyze r...