About the Role
The Senior Analyst – Digital Marketing will enhance the efficiency and reach of our paid SEM efforts through testing, spend optimization, and vertical expansion. This role requires a quantitative problem-solver who brings clarity and insight to the team. You'll be based in JustAnswer's Bengaluru office, supporting the Customer Acquisition team in San Francisco.
What You’ll Do
Optimize and grow Google Search Ads for justanswer.com and niche sites. Conduct keyword research to enhance SEM campaigns. Design and test Google Ads experiments, monitor landing page and product tests, and troubleshoot performance issues. Manage SEM/PPC budgets, ensuring alignment with ROAS objectives. Analyze metrics using tools like Google Ads, Excel, and Google Analytics for data-driven decisions. Collaborate with cross-functional teams to achieve business goals. Stay updated on industry trends and pe...