About the Position:

This role is an on-campus, in-person position.

In collaboration with the Deputy A.D./Chief Marketing and Revenue Officer, the Senior Associate A.D. for Revenue Generation will assist with the implementation and execution of key strategic revenue generation initiatives across the department. 

The position will also be tasked with using a data-driven approach to enhance areas of revenue generation and assist with the execution of the comprehensive revenue generation strategic plan. 

This person in this role will oversee ticket sales, ticket operations, data and analytics, secondary ticket partnerships, premium seating and spaces, parking sales, RevelXP/Tailgate operations, concessions and digital marketing for the athletic department. 

This position will sit on the Senior Team at SMU, and may be tasked with sport oversight (pending experience). 

Essential Functions: