Position Overview
Job Description
Plan and execute end-to-end out-of-game marketing campaigns to support in-game events and key business initiatives. Conceptualize localized campaign ideas for India-specific moments like Diwali and Holi, focusing on user feedback for improvements. Develop engaging, insight-led content and campaign ideas tailored to the Indian gaming community across digital and social platforms. Work closely with internal teams across publishing, design, social, research, and operations to ensure high-quality execution. Manage external agencies, production houses, vendors, and creators to deliver campaigns efficiently and to a high standard. Monitor campaign performance, analyze results, and prepare structured reports with actionable insights. Track community sentiment, cultural trends, and competitor activity to inform future campaign planning. Maintain rigor in reporting, including content effectiveness, quality of exe...