**About the Role**



The Senior Product Marketing Manager owns the development and execution of GTM plans for Enterprise Subscriptions products targeting the Financial Services industry. This role focuses on defining customer segments, developing differentiated messaging, and driving adoption across key financial services audiences.



This role partners closely with Product Management, Sales, Acquisition Marketing, Retention Marketing, and Partnerships teams to align product positioning, customer needs, and GTM execution strategies that support customer acquisition, engagement, and growth.



**You Will:**



+ Develop ideal customer profiles and tailored messaging for Financial Services segments and personas.

+ Create and maintain positioning and messaging frameworks aligned to customer needs and business priorities.

+ Analyze market trends, customer insights, and competitive dynamics to identify opportu...