Senior Brand Manager

Markham, 100 Commerce Valley Dr W, Markham, Ontario, Canada Req #1323 Tuesday, August 13, 2024

Position Summary:

Reporting to the Vice President, Marketing, the Senior Brand Manager is responsible for the development and execution of the marketing plans and programs to drive profitable growth for the assigned brands. Works closely with cross functional teams to recommend marketing strategies, develop tactical plans and execution guidelines. Works with external partners to ensure execution of the marketing programs and plans within required parameters.

Key Accountabilities:

Strategic Planning

Responsible for leading the development and implementation of annual marketing plans for short and long-term brand building including innovation, optimization, advertising and promotional activities.

In collaboration with customer insights, analyses internal and market/consum...