About Our Client

Our client is a growing D2C Foods company

Job Description

1. Brand Strategy & Business Ownership

* Develop and execute the annual brand strategy aligned with overall business

objectives.

* Build and manage the brand roadmap including growth drivers, renovation, and

expansion initiatives.

* Own brand P&L and marketing budgets to ensure sustainable and profitable

growth.

* Track and analyze performance metrics to drive timely business decisions.

2. Brand Architecture & Communication

* Define and strengthen brand positioning, messaging, and portfolio roles.

* Ensure clarity in brand hierarchy and consistency across all platforms.

* Lead development of communication strategy including ATL, BTL, and digital