JOB PURPOSE:
1) Develop, optimise and implement brand strategy/tactic of Dupixent Derm. expansion and MDT market
2) Collaborate with other BU team to ensure the successful co-promotion in broad market
Integrating Customer Insights & Analytics
Work with marketing research team to generate clear and accurate factsInteracts with all customer groups to make market observations and identify potential insights cross broad range of healthcare solutions/disease areasIdentifies key market access and customer needs issuesGive the best sales forecast based on market facts and customer insightsExtracts key findings from clinical literature to use in driving strategies/tactics for customers.Product Development and Life Cycle Management
Collaborate with regulatory affairs, supply chain, market access and commercial team, traking the overall new launch progressProvides timely input to formulation development ...