Level: Senior Executive

Department: Marketing Malaysia

Reports To: Marketing Country Lead (Malaysia)

Direct Reports: 0–2

Scope: Malaysia Market

Role Purpose

Build and scale a content ecosystem that helps establish (Brand Name) as a widely recognized Performance Lifestyle brand in Malaysia. Transform Communities, Creators, and UGC into a sustainable Content Engine that continuously generates Attention, Engagement, and supports revenue growth across TikTok Shop, Shopee, and Website channels.

Key Responsibilities

A. Content & Social Strategy Development (30%)

• Develop the Content Strategy for the Malaysian market.
• Define content pillars for different customer segments.
• Build and maintain the Malaysia Content Bible.
• Research content trends and user behavior across TikTok, Instagram, and Shopee.

B. Content Engine Oper...