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The Creative Designer is the creative authority of the B2C Marketing team. You set the visual standard, lead the creative direction across campaigns and brand, and elevate the output of every designer around you.
This is not a role where you put your head down, execute briefs, and pass files. You are the person the team looks to when creative direction is unclear, when a concept needs sharpening, or when a campaign needs a visual idea that makes people stop scrolling. You bring that instinct consistently across brand identity work and campaign executions and you make everyone else's work better in the process.
You produce high-quality creative yourself, and you lead by example. Your craft is the benchmark.