The Senior CRM Executive will be responsible for the development and implementation of marketing activities to drive new customer acquisition and retention across our UK and International markets.

· Plan and execute the growth marketing tactics to achieve our customer KPI targets.

· Manage the end-to-end process of our direct mail programs, including door drops for prospect and existing customer audiences.

· Research international markets and competitors, actively seeking out best practice and present back opportunities to the wider CRM team.

· Plan and implement all paid direct response media, including media inserts, press ads and door drops.

· Manage workload and production with in-house and agency teams

· Produce forecasts for customer and revenue KPIs from acquisi...