We're looking for a Senior CRM Manager to own CRM analytics and execution across all three brands and three markets with a focus on email automation in Klaviyo. If you're looking to take full analytical and operational ownership to develop our cohorts to their full potentials this might be for you!

Tasks

• Develop our core customer metrics like repurchase rate and customer lifetime value


• Own CRM performance across three brands and three markets end to end


• Build granular, multi-dimensional segmentation (RFM, product affinity, lifecycle stage)


• Design and run a real A/B-testing with clear hypotheses, proper sample sizes, decisions based on revenue per recipient


• Use Claude as your default tool for copy, creative briefing, and campaign production


• Automate reporting and recurring CRM processes (e.g. via Klaviyo MCP, n8n)


• Build toward a state where no campaign is manually built and sent - f...