Purpose of the Role

The Senior Demand Generation Marketing Executive is responsible for accelerating high quality pipeline growth across B2B markets through data‑driven, digitally led marketing programmes. The role focuses on planning and executing targeted campaigns with a strong emphasis on Account‑Based Marketing (ABM), marketing automation and continuous performance optimisation.

Key Responsibilities

Digital Demand Generation

• Lead Axians UK social media presence with consistent brand alignment.
• Develop and deliver integrated digital campaigns to increase traffic, engagement and pipeline.
• Create multi‑channel digital execution including paid, organic, email, automation and nurture programmes.

Content & Digital Asset Creation

• Create high‑impact digital assets including blogs, videos and thought leadership.
• Ensure digital content supports brand positioning, differentiation and campaign ...