Overview

Senior Digital Marketing Measurement Analyst will lead the measurement and analytical support of web marketing initiatives across campaigns, regions, and traffic sources. This role combines deep expertise in web analytics and marketing technologies with strong business acumen to help the Marketing team scale efficiently and make data-driven decisions. The role acts as both a technical owner of the web measurement framework and a strategic partner to Marketing—translating complex data into actionable insights, identifying growth opportunities, and proactively pushing campaigns forward. This role requires hands-on experience with digital marketing and analytics tools, advertising platform integrations, attribution models, and BI tools, along with the ability to independently drive analysis and optimization initiatives.