**Reporting to:** Senior Director, Marketing Data/Tech & Capabilities

**Job Summary**

The Senior Director, Data is accountable for defining and leading the end-to-end strategy for first party (1PD) consumer data, data products, and AI enabled activation across the digital landscape. Sitting within the Marketing Data / Tech & Capabilities team, this role provides strategic and people leadership for senior data roles, including Director, Data Products and Senior Manager, Data (Consumer).

The role partners closely with Marketing Categories, IMX Media, Technology, Analytics, Legal, and internal and external brand development teams to scale consumer engagement, loyalty, and commercial impact across digital touchpoints. A strong emphasis is placed on AI enabled ways of working, leveraging advanced analytics, automation, and personalization to drive measurable business outcomes.

**Key Responsibilities**

+ Own and evolve the overarching strategy fo...