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Senior Director, Technical Consumer Data Research

Company

Coca Cola

Location

Shanghai, Shanghai

Posted

June 06, 2026

Position Overview

Description

Summary:

Our Technical Consumer Data Research (TCDR) insights are foundational to building a robust, multi‑year global innovation pipeline spanning Defend the Core, Present Forward, and Future Back initiatives.

The Senior Director, Technical Consumer Data Research (APAC) is accountable for leading sensory and consumer research strategy across the APAC region, spanning multiple categories and Operating Units (JSK, ASP, GCM, INSWA). The role directs regional TCDR resources, integrates Global TCDR capabilities, and translates consumer insights into technical understanding and actionable product, package, and equipment solutions for regional launches. This role plays a critical leadership position in advancing a 3–5-year innovation pipeline, while accelerating adoption of digitized, AI‑enabled and predictive research methodologies to drive faster, more future‑ready decision making. The Senior Director leads a diverse, high‑performing ...

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