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MyTOWN Shopping Centre is a super-regional shopping centre for friends and family on the fringes of the Central Business District of Kuala Lumpur. The shopping centre is a one-stop destination for shopping, dining and entertainment with more than 400 stores. Anchored by IKEA, MyTOWN Shopping Centre is set to deliver a fantastic customer experience with a vibrant mix of retailers. MyTOWN Shopping Centre is developed jointly by Boustead Holdings Berhad and Ikano Pte. Ltd.
To drive sustainable commercial growth and strengthen destination positioning through integrated, data-driven marketing strategies that enhance brand equity, elevate customer experience, and support long-term tenant success. Through integrated marketing communications, events, partnerships, and customer‑centric insights, the Marketing team strengthens the Centre’s position as a preferred Meeting Place while contributi...